![]() ![]() Which sounds like a more manageable ask: “a $5 fee” or “a small $5 fee”? Intellectually, we know the fee is the same amount of money, but the second phrase makes the fee sound even more reasonable. To help people see their donation as a minor gift as opposed to a major sacrifice. ![]() Nonprofits can use this word when optimizing their marketing in two ways:ġ. Learn How To Raise More This Year at the Leading Nonprofit Conference In this post, we’ll cover five words that can increase donations, why these words work, and how to incorporate them into your nonprofit marketing, direct appeals, website, and donation form. There are many best practices that can set up your nonprofit for success, but within your engaging impact stories, simplified donation form, and thorough communication plan, there are a few subtle changes that could encourage more donors to make a donation. The same attention to details and personalized approach should be taken when optimizing your nonprofit’s online donation process. What made the biggest impact on your first impression of that hotel? You expect high-quality bedding and a beautiful room, but knowing that someone took the time to welcome you personally-that makes a lasting impact. Within the first minute of your stay, you feel at home and welcomed. Picture this: you walk into a five-star hotel and step off the plush carpet and lay down on an overstuffed comforter when you see a handwritten note thanking you by name for choosing this hotel.
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